Reddit Buys Dubsmash in Bid to Compete With TikTok

The social media company is doubling down on video

Reddit and Dubsmash logos
Reddit buys TikTok-like video app Dubsmash. Reddit Blog

Reddit’s past had little to do with video, but its future may depend on it. The social media platform, best known as a place to discover text-based news, unusual insights and niche sub-communities, is buying Dubsmash, a TikTok-like social video platform, for an undisclosed sum. The Information first reported the news late Sunday evening.

@ScottNover scott.nover@adweek.com Scott Nover is a platforms reporter at Adweek, covering social media companies and their influence.