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Reddit has hired former Meta exec Jim Squires in a newly created role of evp of business marketing and growth, the latest move in the platform’s charm offensive toward the marketing community, Adweek can exclusively report.
With the appointment of Squires, Reddit will be uniting the product marketing team, responsible for listening to marketer needs and working with the engineers to create new ad products, and the business marketing team, which handles outbound efforts, previously two separate departments.