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Reddit launched its newest advertising option called Conversation Placement. This ad space is positioned between the original post and the first comment in a conversation thread, allowing advertisers to reach users even if they access a conversation thread directly from a search engine instead of a subreddit’s feed.
Reddit beta-tested Conversation Placement for nearly a year with more than 600 advertising partners, including HBO Max, Adobe, Monday.com, The Washington Post and Nespresso.
Harold Klaje, global evp and president of advertising at Reddit, said, “Reddit users thrive on conversations and are highly engaged in unique dialogues around their passions.