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Investment in British television advertising reached record levels in 2021 at $7.16 billion (5.46 billion pounds), an increase of 24% year over year as over 1,000 new advertisers used the medium.
The figures, based on data from Nielsen Ad Intel, saw an increase of over $1.3 billion (1 billion pounds) on the previous year and saw it beat pre-pandemic levels of spend by 11% with 1,286 new advertisers featuring on TV over the course of the 12-month period.