Reboot Ride-Along #9: Stop Overpitching
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In the last Reboot Ride-Along, I challenged you to restructure your sales presentations. Remember the simple approach? If not, you really should re-watch the last Ride-Along.
This week we’re tackling one of our biggest media sales issues: overpitching. What’s an overpitch and what can you do to avoid doing it?
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The most successful media sales professionals force their prospect’s brains to work. That’s how we maintain their attention for a twenty-minute sales pitch. Instead of spoonfeeding them charts and stats you must build some suspense.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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