Reader's Digest and Mediative Announce an Exclusive Partnership in Canada to Expand Advertising Reach
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MONTRÉAL, QUÉBEC–(Marketwire – July 17, 2012) – Mediative, Canada’s digital marketing company, has signed an exclusive deal with Canada’s premiere publisher, Reader’s Digest, to be their dedicated network partner in media sales. With the addition of ReadersDigest.ca, ReadersDigest.com, Selection.ca and TasteofHome.com, Mediative said the deal enhances its ability to offer advertisers access to premium inventory, unprecedented reach, and integrated online, mobile and print campaigns. The exclusive partnership will leverage Mediative’s digital sales team, data capabilities and technology, and deep relationships with advertisers across Canada to expand the advertising reach of Reader’s Digest.
“We know that in today’s marketing world, content is king,” stated Mediative’s President, Patrick Lauzon.
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