Are Readers the Answer to Publishing’s Revenue Question?

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Print’s a basket case. New online advertising dollars are under pressure from the duopoly. Bots and ad fraud are scaring agencies and brands away from spending what’s left of their budgets on digital display.

Not too long ago, video was the answer to any question about the future of publishing revenues. But while the pivot to moving pictures stumbles on, video income is looking as fragile as every other area of advertising.

What’s a cash-strapped publisher to do?

“You must migrate from ad revenue to reader revenue.

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