U.K. Publisher Reach Plc. Partners With LiveRamp to Adopt Its ATS Technology

The move will enable marketers to transact against the publisher's 11 million logged-in readers

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The U.K. publisher Reach plc., which houses titles like the Manchester Evening News and The Mirror, announced that it has partnered with the data enablement platform LiveRamp to adopt its Authenticated Traffic Solution (ATS), a move that it ultimately hopes will lead to higher digital advertising revenues.

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