Raves, Merch Drops and Games: How Complex's Neil Wright Does Experiential

A background in visual merchandising—and a lot of hustle—led to launching ComplexCon

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As the head of collaborations and experiential at Complex Networks, where he has been charged with launching and overseeing franchises like ComplexCon and its virtual sister event, ComplexLand, Neil Wright has come a long way from his first foray into event marketing: canvassing music festivals at dawn to promote underground raves in 1990s Los Angeles.

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This story first appeared in the Sept. 19, 2022, issue of Adweek magazine. Click here to subscribe.