A Rant About Ratebase: How Publishers Large & Small Are Killing Newsstand Revenue
Recently I was going through the F.S.I.’s (Free Standing Inserts) in my Sunday (print) newspapers, when I came across an astounding offer from Hearst magazines. “Enjoy One Year of O, The Oprah Magazine (12 issues) for $8 and Save Even More, Add a year of Good Housekeeping for Just $2 More!”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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