The Race is on For Media Brands to Own Voice-Assistant “Skills”

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In January, we took a journey to understand the opportunity for media brands with voice-enabled devices like Amazon’s Echo Dot (aka Alexa) and the Google Home device. But there’s a big learning curve and a new language that you have to learn when you make the decision to target these platforms and actually have your content appear. Here’s a breakdown of some of the key elements you’ll need to learn when making the leap into voice-assistant devices.

You Need Skills (and Actions)

When making the leap into voice-assistant devices, a “skill” is one of the terms you’ll hear referenced quite a bit.

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