QuinStreet Acquires Ziff Davis Enterprise Media Assets
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(Press Release) FOSTER CITY, Calif., Feb 6, 2012 —QuinStreet, Inc., the leader in vertical marketing and media online, today announced the purchase of certain Ziff Davis Enterprise media assets. The assets acquired include websites eWeek.com, CIOInsight.com, Baseline.com, ChannelInsider.com and WebBuyersGuide.com, among others, and one of the largest email and telephone subscriber databases in the business to business (B2B) technology space. These properties support enterprise IT buyers and decision makers in making purchasing decisions. Also, they provide B2B technology vendors with targeted advertising and opportunities to engage with customer prospects online.
The Ziff Davis Enterprise asset acquisition adds some of the industry’s most notable technology media brands to QuinStreet’s already extensive online portfolio.
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