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No one has been sure of anything since 2019. That uncertainty looks to continue into the new year as publishers prepare to navigate a host of unpredictable variables, from the state of the economy to when in-person events can return.
Some of these unknowns stem from technological advances, while others are rooted in the shifting realities of the pandemic. A few are news media classics: figuring out how to best serve readers remains an ever-evolving puzzle.