Meredith CDO Discusses Acquisition of ‘SwearBy’ Product Recommendation Platform
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Last week Meredith Corporation announced its acquisition of SwearBy, a digital platform that crowdsources product recommendations from shoppers. The move demonstrates the media company’s further investment in ecommerce and affiliate marketing.
Home to national women’s lifestyle brands including Better Homes & Gardens, REAL SIMPLE, and Parents, Meredith properties already generate significant revenue through commerce content. In 2019, the publisher “drove over $1 billion in sales for its retail partners through its affiliate and shopper marketing efforts,” according to a Jan.
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