Audience Engagement

4 Ways to Thrive in a Changing Publishing Ecosystem

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By Kerel Cooper

Sports marketing leaders from State Farm, the Golden State Warriors, the NBA and more will join ADWEEK Brand Play on May 9 to unpack the trends, techniques and tools you need to break into the space. Register for your virtual pass.

Last year saw what seemed like endless consolidation, layoffs, and closures in the publishing space, and this year is poised to be no different. 2019 ended with Family Circle issuing its last edition and, while 2020 has brought some magazine launches, we’ve also seen McClatchy’s file for bankruptcy and the layoff of the entire Men’s Journal editorial staff. And it’s only March.

Clearly, publishers are struggling to survive in today’s complex ecosystem, and given the dramatic and consistent changes, it’s understandable.

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Headshot of Kerel Cooper

Kerel Cooper

Kerel is the Senior Vice President of Global Marketing at LiveIntent. He currently leads the marketing team and works closely with sales, product, engineering and customer success to create awareness and generate leads for key products and features. Kerel has 20 years of digital media experience building and leading Advertising Operations, Account Management, Partnerships & Product Marketing teams. Prior to LiveIntent, Kerel Cooper held positions at Advance Digital as the Senior Director Ad Platform Strategies and JupiterMedia as Director of Advertising Operations. Kerel has his Bachelor’s degree in Management Science/Marketing from Kean University and a MBA from Regis University.

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