How Publishers Are Using Read-Later Apps to Reach Audiences in New Ways

Slate, Texas Monthly and The Atlantic have announced partnerships with Pocket

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For publishers on the hunt for habitual readers, read-later apps like Pocket have become valuable stalking grounds.

The 14-year-old company, which was acquired by Mozilla in 2017, has received something of a facelift in the last year––its updated design now emphasizes discovery––due in part to a rising interest in the read-later space. 

Driven by the increasingly-fragmented nature of consumption, readers now routinely encounter articles on a dozen different platforms in a given day. This has made Pocket’s basic utility as a storage locker for users’ bookmarked content more vital, said CEO Matt Koidin.

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