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For publishers on the hunt for habitual readers, read-later apps like Pocket have become valuable stalking grounds.
The 14-year-old company, which was acquired by Mozilla in 2017, has received something of a facelift in the last year––its updated design now emphasizes discovery––due in part to a rising interest in the read-later space.
Driven by the increasingly-fragmented nature of consumption, readers now routinely encounter articles on a dozen different platforms in a given day. This has made Pocket’s basic utility as a storage locker for users’ bookmarked content more vital, said CEO Matt Koidin.
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