Are Publishers Ignoring the Upsides of Distributed Content?

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Publishers don’t disagree. When we surveyed publishers about distributed content, they overwhelming responded that the biggest opportunities they see for distributed content is as an audience development (37%) and brand awareness tool (36%). But are they taking their own advice?

(Download The Distributed Content Conundrum: Special Report on the Opportunities & Threats of Distributed Content for Publishers here.)

In the past year, we’ve reported extensively on how publishers are using social networks to drive audience development.

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