Publishers Expand Parenting Content to Entice Child-Rearing Millennials

The land grab to reach digitally native parents has begun.

Join TV, media, marketing and tech leaders for Adweek Convergent TV, Mar. 21–22. Virtual and in-person passes available. 50% off through Feb. 6.

When the first wave of digitally native publishers launched in the early aughts, they initially aimed to attract an audience of millennials by creating content—cat videos, adulting fails, life hacks—that resonated with young adults of the era.

Now, more than a decade later, much of that millennial audience has found itself in an entirely new stage of their lives: navigating marriage, parenting and personal finance against the backdrop of a pandemic, social unrest and faltering economy.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Nov. 14, 2022, issue of Adweek magazine. Click here to subscribe.