Publishers Embrace Buy Now, Pay Later Technology to Streamline Commerce

Why media is mimicking the digital retail experience

Buy now, pay later (BNPL) technology, a financial tool sweeping the digital retail ecosystem, has found its way to the media industry, leading to improved conversion rates, higher average order volume and, ultimately, increased revenue for publishers.

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This story first appeared in the Dec. 6, 2021, issue of Adweek magazine. Click here to subscribe.