Publishers Embrace Buy Now, Pay Later Technology to Streamline Commerce

Why media is mimicking the digital retail experience

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Buy now, pay later (BNPL) technology, a financial tool sweeping the digital retail ecosystem, has found its way to the media industry, leading to improved conversion rates, higher average order volume and, ultimately, increased revenue for publishers.

Media organizations including BuzzFeed, Bustle Digital Group, Gallery Media Group and Leaf Group have all adopted the payment methodology, which lets consumers purchase an item and then pay for it in installments. 

In a 90-day pilot period involving six publishers, the media companies saw increases of 2.5



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This story first appeared in the Dec. 6, 2021, issue of Adweek magazine. Click here to subscribe.