Publishers: Don’t Overlook Your Best Source of Content Ideas
Your users can inspire story ideas
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n digital publishing, if you’re following a trend, you’re already behind.
Back to 2016, when the 101 Network was just starting out, we did what most amateur publishers do in their content ideation processes. We followed trends and tried to replicate the success of others.
We used tools like Google and Twitter’s trending feeds for our business intelligence. Although we found some success using those strategies, after some time, we found ourselves hitting a wall. We knew that to take things to the next level, we would have to try something different.