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Publishers: Don’t Overlook Your Best Source of Content Ideas

Your users can inspire story ideas

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By Tanja Fjiałkowski

Sports marketing leaders from State Farm, the Golden State Warriors, the NBA and more will join ADWEEK Brand Play on May 9 to unpack the trends, techniques and tools you need to break into the space. Register for your virtual pass.

n digital publishing, if you’re following a trend, you’re already behind. 

Back to 2016, when the 101 Network was just starting out, we did what most amateur publishers do in their content ideation processes. We followed trends and tried to replicate the success of others. 

We used tools like Google and Twitter’s trending feeds for our business intelligence. Although we found some success using those strategies, after some time, we found ourselves hitting a wall. We knew that to take things to the next level, we would have to try something different.

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Headshot of Tanja Fjiałkowski

Tanja Fjiałkowski

Tanja Fjiałkowski is a Bay Area native, creative-analytical hybrid with the mindset of an entrepreneur and the spirit of an artist. After earning her B.A. in Literature and Writing at UCSD, she worked at Printers Row Publishing Group and finessed a dynamic editorial skill set. She transitioned from print to digital media when she joined the 101 Network, where she successfully established the first of the 101 Network’s sites. She served as the network’s Managing Editor before accepting the company’s first-ever Senior Program Manager of Innovations role. Her favorite literary character is Randle McMurphy for his unwavering commitment to original and creative thought.

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