General

Publishers: Don’t Overlook Your Best Source of Content Ideas

Your users can inspire story ideas

Headshot of Tanja Fjiałkowski
By Tanja Fjiałkowski

 

Did you know brand recall increases when viewers see an ad on TV AND streaming? Download "A Practical Playbook for Multiscreen TV" to learn more.

n digital publishing, if you’re following a trend, you’re already behind. 

Back to 2016, when the 101 Network was just starting out, we did what most amateur publishers do in their content ideation processes. We followed trends and tried to replicate the success of others. 

We used tools like Google and Twitter’s trending feeds for our business intelligence. Although we found some success using those strategies, after some time, we found ourselves hitting a wall. We knew that to take things to the next level, we would have to try something different.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Tanja Fjiałkowski

Tanja Fjiałkowski

Tanja Fjiałkowski is a Bay Area native, creative-analytical hybrid with the mindset of an entrepreneur and the spirit of an artist. After earning her B.A. in Literature and Writing at UCSD, she worked at Printers Row Publishing Group and finessed a dynamic editorial skill set. She transitioned from print to digital media when she joined the 101 Network, where she successfully established the first of the 101 Network’s sites. She served as the network’s Managing Editor before accepting the company’s first-ever Senior Program Manager of Innovations role. Her favorite literary character is Randle McMurphy for his unwavering commitment to original and creative thought.

Recommended articles