Publishers Diversify Their Businesses with Innovative Brand Extensions

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There’s certainly nothing new, or even particularly unusual, about magazine publishers trading on the public recognition of their brands to create new lines of consumer products and services. Back in the mid-1980s, for instance, Southern Living launched what would eventually become a very profitable cottage industry by selling architectural home plans to readers who wanted to literally live the lifestyle depicted in the magazine’s pages. Today, the Southern Living blueprints are so popular they’re sold from a dedicated call center.

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