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In early April, the 78-year-old French news publisher Le Monde announced the launch of its first-ever English-language product, a key component of its ambitious plan to reach 1 million total digital subscribers by 2025.
The publisher recently surpassed 450,000 digital subscribers, but its goal to more than double that figure in three years will require significant growth from outside of France. Le Monde estimates that fully 25% of its eventual 1 million digital subscribers could come from international readers, with more than half of that number––roughly 150,000 people––paying for the English-language edition, said chief executive Louis Dreyfus.