Explore how to leverage AI to drive growth at Adweek's virtual event Crack the Code: AI For Marketers on July 20. Register for free.
In the rapidly growing creator economy space, even the creators themselves struggle to price their wares.
U.S. advertisers are anticipated to spend more than $6 billion on influencer marketing this year, per Insider Intelligence. But creators still aren’t sure how big a piece to claim from this pie, a new report from social media management platform Later and influencer marketing platform Mavrck finds.
The report found that 37% of creators initially set their rates by guessing, adjusting it over time, according to a survey of more than 500 creators collected in December 2022.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in