Pricing for the Creator Economy Is All Over the Map

More than a third of creators set their rates by guessing, per a report from Later and Mavrck

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In the rapidly growing creator economy space, even the creators themselves struggle to price their wares.

U.S. advertisers are anticipated to spend more than $6 billion on influencer marketing this year, per Insider Intelligence. But creators still aren’t sure how big a piece to claim from this pie, a new report from social media management platform Later and influencer marketing platform Mavrck finds.

The report found that 37% of creators initially set their rates by guessing, adjusting it over time, according to a survey of more than 500 creators collected in December 2022.



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