Pricing for the Creator Economy Is All Over the Map

More than a third of creators set their rates by guessing, per a report from Later and Mavrck

Explore how to leverage AI to drive growth at Adweek's virtual event Crack the Code: AI For Marketers on July 20. Register for free.

In the rapidly growing creator economy space, even the creators themselves struggle to price their wares.

U.S. advertisers are anticipated to spend more than $6 billion on influencer marketing this year, per Insider Intelligence. But creators still aren’t sure how big a piece to claim from this pie, a new report from social media management platform Later and influencer marketing platform Mavrck finds.

The report found that 37% of creators initially set their rates by guessing, adjusting it over time, according to a survey of more than 500 creators collected in December 2022.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in