Presidential Inauguration Committee Teams Up With Snapchat on AR Lenses

Users will hear an exclusive message from Joe Biden and see a link to the livestream

“Hey, Snapchat: It’s me, Joe. Welcome to inauguration.” Presidential Inauguration Committee/Snap Inc.

Actually attending Wednesday’s inauguration of President-elect Joe Biden and Vice President-elect Kamala Harris is off the table for most people, due to public health and safety concerns, but the Presidential Inauguration Committee and Snap Inc. teamed up on a way to allow people to virtually attend.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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