Presidential Inauguration Committee Teams Up With Snapchat on AR Lenses

Users will hear an exclusive message from Joe Biden and see a link to the livestream


Actually attending Wednesday’s inauguration of President-elect Joe Biden and Vice President-elect Kamala Harris is off the table for most people, due to public health and safety concerns, but the Presidential Inauguration Committee and Snap Inc. teamed up on a way to allow people to virtually attend.

The two parties joined forces on a series of augmented reality lenses that will virtually transport Snapchatters to the festivities at the U.S. Capitol Wednesday.

Snapchat users who access the lens in world view (via the external camera) will see an exclusive clip of Biden saying, “Hey, Snapchat: It’s me, Joe.

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