Marketing Innovation

Preserving the Human Touch in Email Marketing Automation

Headshot of Daniel Burstein
By Daniel Burstein

January 21, 2019

The robot doesn’t know. It’s just following a set of programmed instructions. That’s why technology may be smart … but we can’t expect it to be wise.

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Headshot of Daniel Burstein

Daniel Burstein

Daniel Burstein is the Senior Director, Content and Marketing at MECLABS Institute. Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the marketing direction for MECLABS — digging for actionable discoveries while serving as an advocate for the audience.

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