2021 Outlook

Positivity Will Be the Buzzword on Social Platforms

Brand safety during the pandemic

Cultivating a positive online environment can deepen trust.Kacy Burdette
By Michael Boccacino

December 21, 2020

In a year where online viewing habits have been fundamentally altered and the rate of video consumption has doubled, social platforms are increasingly becoming the primary source for entertainment and at-home inspiration. 

Michael Boccacino

Michael Boccacino is director of content partnerships at TheSoul Publishing.

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