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Celebrating Latinx heritage means honoring the complex tapestry of the varying communities, histories and practices that contribute to the culture. PopSugar is partnering with Macy’s to do just that with “Reclaiming Tus Raices,” a content platform dedicated to honoring Latinx communities, businesses, activists and creators that are, as the media company says, “reclaiming ancestral practices and celebrating their identities with pride and joy.”
With “Reclaiming Tus Raices” (or “reclaiming your roots,” as it translates from Spanish), the pop culture platform will leverage its reach to boost Afro Latinx-owned beauty brands, personal stories about intersecting identities and deep dives into cultural literature and activism.
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