Politico Europe, Profitable for the Second Year, Aims to Grow Ad Revenue by 10% With New Studio

The publisher's studio had 10 clients in 2020

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European policies on legislation like the European Green deal, post-pandemic economic recovery and post-Brexit data sovereignty are not light reading. Politico Europe hopes to help brands distill and advocate for policy change with a newly launched content studio. 

Previously, Politico’s branded content offering was piecemeal. The collection of fragmented campaigns made up 8% of total revenue in 2020. The goal with the studio—which combines a creative studio, media company and strategic consultancy—is to win new business, grow campaign length and increase client retention. In

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