Why Podcast Advertising is Effective for Brands

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Editor’s Note: As more publishers get into the podcasting game, the below benefits of podcast advertising should serve as selling points for publishers trying to entice marketers to wade into what will be new territory for many clients.  

Over a decade ago, podcasts became a new medium of entertainment and information with the great potential ability to reach audiences in various markets. Advertisers were unsure if they would succeed or be destined to fail as other innovative visual and experiential content disrupted the advertising industry.

However,

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