Why This Podcast Network Is Creating a More Efficient Way to Buy Host-Read Ads

The marketplace software condenses a weeks-long process into seconds

Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.

For the founders of the comedy podcast network Headgum, home to podcasts like If I Were You and Dead Eyes, the choice between the scale of programmatic advertising and the intimacy of host-read ads was never an either-or but, fittingly, more of a yes-and.

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