Podcast Advertisers Are Primed for Social Audio’s ‘Serial Moment’

As long as the format can quickly figure out scale and measurement issues

Audio advertising is getting social.
Audio advertising is getting social. Athima Tongloom/Getty Images

With the latest fad in audio emerging quickly—social audio—common podcast advertisers like Mailchimp and SimpliSafe are watching before making any sudden moves, especially when it comes to the scale of the format and measurement capabilities.

@ScottNover scott.nover@adweek.com Scott Nover is a platforms reporter at Adweek, covering social media companies and their influence.