Platforms Foment Climate Misinformation, Creating a Thorny Landscape for Brands

Fossil-fuel solutionism has proliferated on social media

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When Jill Hopke, an associate professor of journalism at DePaul University, was researching ads on Twitter during the global climate change conference COP26 last month, she saw ads with phrases like “lower carbon,” “reducing methane emissions” and “net-zero emissions.”

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