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Pinterest introduced a new dynamic creative ad specialty Tuesday, enabling brands to work with partners including RevJet, Smartly.io and StitcherAds.
The new ad specialty was created with the goal of enabling brands to design performance-driven Pins, with audience-specific messaging, via dynamic creative tools and templates from partners.
Advertisers can now generate multiple versions of new Pins using uploaded assets or a product feed, and they can automatically import product data such as availability, location and price.
Parts of those Pins will then dynamically display creative elements such as copy, pricing and product images, only to the advertiser’s assigned audiences, leading to the automatic creation of hundreds of ads with unique messaging.