Pinterest Predicts 150 Trends for 2021

As 2020 (finally) comes to a close, people are turning their attention to 2021 and what will trend during the new year. Pinterest has 150 ideas on that front. Pinterest released its annual Pinterest Predicts report earlier this month, projecting continued momentum for topics that saw search surges in 2020. “This is not your typical year-end trend report: This is a not-yet-trending report—a window into the future from the platform where people go to plan it,” wrote chief marketing officer Andréa Mallard in a blog post. She added in a statement, “Pinterest Predicts includes 150 trends we expect will rise in 2021, and it is geared just as much to consumers seeking inspiration as it is to advertisers looking for a glimpse into the minds of their audiences.” User experience researcher Larkin Brown said during a Pinterest press call earlier this month that the platform has 442 million monthly users, with more than 240 billion Pins saved and over 5 billion boards created. Brown added, “New behaviors are going to have lasting impact for years to come. 2021 will be reinventing norms.” Following are Pinterest’s predictions for 150 or so things that may, indeed, become norms in 2021 (all increases represent search results from October 2019 through September 2020, compared with those from October 2018 through September 2019): Beauty Pinterest sees the end of the caked-on makeup look and the beginning of simple and sustainable “skinmalism.” Glowing skin how to get naturally (400%)Face yoga exercises (400%)Homemade skin care (110%)Aloe vera face mask (115%)Natural everyday makeup (180%) “When it comes to beauty, 2021 will be about feelin’ cute,” Pinterest wrote, noting a movement toward bold-colored crop tops, baggy jeans and emoji-inspired makeup and nails. Indie nails (2,100%)Smiley face nails (900%)Indie makeup (400%)Inner eye pop of color (45%)Butterfly eye makeup (600%) “Low maintenance is the new high heat,” according to Pinterest, with a move toward braiding techniques that are protective, low-maintenance and glamorous, as well as the incorporation of beads or colorful highlights. Braids with fade (900%)Knotless box braids (150%)Yarn braids styles (145%)Bubble braids (135%)Viking braids men (90%) Finally, Pinterest believes people will use their eyebrows to make a statement, writing, “Defiant brows are the new defined brows.” Goth eyebrows (120%)Above eyebrow tattoo (60%)Ombre powder brows (50%)Bleached eyebrows (160%)Colorful eyebrows (35%) Celebrations Minimalist matrimony will describe weddings in 2021, as Pinterest wrote, “Low-key weddings are the new high-key occasions.” Small backyard wedding (160%)Simple wedding cake small one tier (200%)Wedding jean jacket bride (130%)Courthouse wedding outfit (200%)Desert elopement (55%) Pinners have always been planners, and Pinterest sees that extending to even the smallest moments in 2021. Monthsary message for girlfriend (145%)Anniversary box for him (80%)Cheers and beers party (85%)Movie date night at home (110%)Death to my 20s party (300%) Fashion Athleisure plus elegance equals athflow, and Pinterest sees flowy pants, casual jumpsuits and oversized outfits replacing athletic clothes as the new go-to loungewear. The company wrote, “Athflow is professional enough for the ‘office,’ stretchy enough for the yoga mat and comfy enough for the couch.” Home dress women (200%)Oversized outfit (300%)Soft outfits (185%)Cotton jumpsuits for women (160%)Co-ord outfits two pieces (30%) Are blankets fashion? Yes, says Pinterest, seeing a move to shawls, puffers and slouchy socks in 2021. Quilted clothes (400%)Cozy aesthetic outfits (200%)Cocoon sweater (155%)Fluffy slippers (90%)Slouch socks (55%) Pinterest also sees Generation Z taking personalization to the next level and bringing do-it-yourself to everything. Jean painting ideas (300%)Reworked clothes (600%)Sweatshirt embroidery (700%)Custom hoodies (130%)Tote bag design DIY (115%) Finances “CEO is the new DIY,” Pinterest wrote, expecting more Pinners to tap into their entrepreneurial sides. Branding your business (105%)Podcast design (130%)Entrepreneur motivation (200%)Accounting basics (150%)Small business ideas (90%) Food and beverage The heat is on, as Pinterest sees spicy foods dominating 2021. Tomatillo enchilada sauce (75%)Cajun chicken pasta recipes (55%)Jalapeño pepper jelly recipe (200%)Hot honey recipe (155%)Poke bowl sauce (70%) Avocado toast? That’s so 2020. Pinterest wrote, “Charcuterie with candy, breakfast spreads and taco boards will trend big this year.” Breakfast charcuterie boards (500%)Candy charcuterie boards (200%)Dessert charcuterie boards (200%)Fruit charcuterie board (200%)Mexican charcuterie board (155%) With restaurants remaining closed or severely limited, at least at the start of the new year, Pinners will try to recreate five-star dining experiences in their homes. Food garnishes (55%)Gourmet food plating (105%)Basque burnt cheesecake (1,000%)Tea recipes homemade (60%)Bread art (130%) Hobbies and interests Pinners can’t physically travel the world, but they can explore new places via crafts. Jyotish astrology (300%)Ancient Egyptian architecture (200%)Persian calligraphy art (2,000%)Irish quilt patterns (100%)Japanese carpentry (95%) Pinterest also sees 2021 as the year of the beginner, with Pinners teaching themselves skills from scratch. Knife painting for beginners (150%)Sublimation for beginners (1,100%)How to skateboard for beginners (155%)Resin art for beginners (300%)Candle making for beginners (80%) “Pinners will lean into hands-on activities like colorful embroidery and one-of-a-kind leatherworking in 2021,” Pinterest wrote. “Just don’t call it a grandma pastime.” Glass etching designs (400%)Crochet basics (155%)Aesthetic embroidery (300%)Bottle painting ideas (300%)Leatherworking tools (200%) “Pinners will design their digital spaces with the same intention as their homes in 2021,” the platform wrote. “Phone wallpapers with personality, widget designs and lock screens that match your aesthetic are on the rise.” Laptop wallpaper aesthetic high quality (3,000%)Playlist covers photo aesthetic (2,400%)Funny lock screen wallpaper (300%)Gaming background wallpaper (200%)Get off my phone wallpaper (170%) Home Pinners, particularly those in Gen Z, will go neon with LED lighting. Neon room (800%)Mirror with LED lights (200%)Blue LED lights bedroom (155%)LED light room (300%)LED light signs (300%) “Japanese design meets Scandinavian minimalism in this rising home décor trend,” Pinterest wrote. Wooden bed design modern (500%)Neutral color palette earth tones (300%)Minimalist bathroom design (400%)Japandi (100%)Modern minimalist kitchen (115%) Pinterest sees kitchen shelves as the new favorite corner of the house in 2021, with a focus on eye-catching dinnerware. Copper cookware (35%)Colored glassware (135%)Kitchen floating shelves decor (130%)Plate racks in kitchen (200%)Clay plates (105%) People can’t go to the office, so they're sprucing up their home “cloffice” (a closet turned into a workspace) as open floor plans will be out in 2021 in favor of new ways to create personal space. Cloffice ideas (200%)Home library design (700%)Bookshelf room divider (150%)Modern mud room (200%)Computer gaming room (600%) Parenting Well, “frog” rhymes with “dog.” New types of pets such as frogs, lizards and snails will take up residence in Pinners’ homes in 2021. Pet lizards (40%)Tortoise food (95%)Pet frog (110%)Pet snails (160%)Pet chameleon (50%) Parents will also help their kids create art with things that are already in the house, in an effort to help save the planet. Art education projects (35%)Outdoor education (85%)Cardboard toys (85%)Pencil shaving art for kids (115%)Banana peel fertilizer (300%) Heart schooling is the new homeschooling, and Pinterest sees surges in mindfulness, moral lessons and real-world teachings in 2021. Mindmap ideas creative (300%)Stories with moral lessons (400%)Teaching kids manners (145%)Government lessons (185%)Mindfulness activities for children (300%) Travel Pinterest sees cars becoming the new “third space” for everything from date nights to man caves. Car date night (200%)Car man cave (115%)Drive-in cinema (190%)Dog car seats (100%)Car survival kits (60%) The company wrote, “In 2021, people will plan national park road trips, trade city life for a rental cabin in the woods, and use remote work as an excuse to explore the great outdoors.” Wild flower field (165%)RV accessories (40%)Motorcycle tent (100%)Couple stargazing (165%)Nomad aesthetic (80%) Just because you can’t go yet doesn’t mean you can’t plan, as Pinterest sees Pinners using its platform to “immerse themselves in dream getaways while saving up for a big-ticket trip.” Luxury vacation (50%)Dream vacations (700%)Honeymoon pictures romantic (55%)Mountain travel (35%)Forest resort (100%) Wellbeing “Grab a protection crystal, check your horoscope and build a fantasy map for 2021—the modern mystics have arrived,” Pinterest wrote, adding, “Manifesting is the new nesting.” Protection crystals (100%)Manifestation techniques (105%)Fantasy map making (300%)Visualize your highest self (55%)Zodiac sign facts (600%) Bathtubs will become spas in 2021. Spiritual cleansing bath (180%)Full moon bath ritual (90%)Bath tea recipe (60%)Bath in bedroom free standing (50%)Deep soaking tub (145%) Finally, rest will be best in 2021, as Pinterest sees spikes in diffuser blends, sleep yoga and restful regiments. Night affirmations sleep (100%)Sleep blends for diffuser (80%)Before sleep workout (300%)Silk sleepwear (60%)Sleep yoga (90%) Pinterest head of content and creator partnerships Aya Kanai said during the press call, “It is such a strong mandate at Pinterest that our obligation is to provide users with ideas that they can then bring offline. It’s so important. It’s something we talk about every day. We need to make Pinterest a space where ideas become actionable.”

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Pinterest Predicts 150 Trends for 2021 in 'Not-Yet-Trending Report'

Next year's big theme will be reinventing norms

David Cohen

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