Pinterest Poaches Nadine Zylstra From YouTube

Global head of YouTube Originals Nadine Zylstra is joining Pinterest in the newly created role of head of programming and originals. Zylstra will join the company’s global content and creators team, reporting to chief content officer Malik Ducard and tasked with building strategy and driving execution for the platform’s originals content efforts, including driving innovation in content development and distribution, as well as leading and building teams that work across various features and products to support creators and talent. At YouTube, she led a team that leveraged original content to drive engagement, product adoption and acquisition, after starting out as head of kids, family, learning and impact for YouTube Originals. YouTube revealed in January that it was scaling back its YouTube Originals initiative, which debuted in 2016, and it would only fund content that was part of its Black Voices and YouTube Kids funds, resulting in the departure of then-global head of original content Susanne Daniels. Prior to YouTube, she served as vice president of production and programming for Sesame Street Productions. Ducard said in a statement, “As we continue to make Pinterest the most inspiring place for content creators, we are so thrilled to be expanding and welcoming Nadine to the team. This role is crucial as we work to drive meaningful engagement with creators, partners and their communities through new pathways, tools and content creation on the Pinterest platform. Nadine is well-known in the industry for her leadership, innovation and creativity, and she has been recognized with numerous awards and nominations. Nadine’s creativity and passion for creators and content and her significant accomplishments across digital and television, spanning formats and genres, have not only inspired me but, more important, have inspired countless millions of viewers for years, and I look forward to seeing her inspiring leadership come to life at Pinterest.” Zylstra added, “I couldn’t be more excited to join Pinterest, a platform that I have been admiring and using passionately for many years. Pinterest’s mission to bring people the inspiration they need to create a life they love resonates deeply with me. I can’t wait to contribute toward this mission and empower even more creators on Pinterest to bring their passions and authentic ideas to the platform. I am excited to drive forward innovation in content development, imagining new ways to support Pinterest’s amazing talent and creators.”

Leadership & Talent

Pinterest Poaches Nadine Zylstra From YouTube

The former global head of YouTube Originals moves into the newly created role of head of programming and originals

David Cohen

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David Cohen