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Pinterest and food content provider Tastemade inked a multimillion-dollar, multiyear deal that will result in a slate of new content series, creator events and livestreaming programming. The partnership is the first of its kind, according to the two companies.
Top Line
The deal already has a foundation, since Tastemade has been one of Pinterest’s largest video partners, having worked with the platform on campaigns for brands including Heineken, Mars and Scotch.
Tastemade will debut 50 new shows on Pinterest and produce livestreaming content for Pinterest TV.
The companies will also host in-person creator events at Tastemade studios globally in locations include Los Angeles and Tokyo, where creators from both Pinterest and Tastemade will participate in training sessions and creator activations.
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