Pinterest Donates Ad Credits to Promote Awareness of NEDAwareness Week Events

The platform is also using Story Pins and adding related educational content to its Today tab

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Pinterest teamed up with the National Eating Disorders Association to help raise awareness of and build communities of support and recovery for individuals and families affected by eating disorders.

National Eating Disorders Awareness Week is Feb. 22 through 28, and this year’s theme is, “Every Body Has a Seat at the Table.”

Pinterest said searches for “mental health check in” by Generation Z Pinners were up fivefold in July 2020 compared with the same month in the previous year, and searches for “mindful eating” rose 44% over the same time period.

And over the past several months, the platform has seen searches for “how to love myself” shoot up by six times.

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