Pinterest Debuts Holiday Gift Guide

The platform also provided insights for brands in their key time of year

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Haven’t started your holiday shopping yet? Pinterest wants to know what you’re waiting for.

The platform unveiled its holiday gift guide Tuesday, with the aim of giving Pinners inspiration for gift ideas.

Pinterest said 63% of Pinners plan to celebrate the bigger holiday moments this year, with the goal of keeping things traditional, despite the pandemic, adding that searches for “Christmas wish list” are up 83% since the spring.

The platform also shared some insights to guide businesses going into their key time of year (all increases are year-over-year, from August 2019 through August 2020).

For the home

Pinterest pointed out that this topic is key in 2020 with people spending far more time indoors.

Searches

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