Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Pinterest acquired video creation and editing application Vochi with the aim of enabling its creator community to bring more quality video content to the platform.
Financial terms of the transaction were not disclosed.
Vochi will continue to be available as a standalone app, for now.
Pinterest head of creators engineering Bin Liu said in a blog post, “Our vision is to create a place where Pinners can go from inspiration to realization, and having more creator tools can help us further this vision.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in