Pinterest: A Natural Fit for Publishers

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Ok, I’ll admit that I have been resistant to the Pinterest craze. The rush to pin seemed to me a symptom of insecurity—a need to be early to the next big thing. And as someone who has accounts on social media and content sharing sites that I can’t even remember the names of—is anyone still posting on Bebo?—I was unenthusiastic about the idea of embracing yet another.

But how long can you remain unenthusiastic towards the third most popular social media site in the world—one which has grown faster than any social media site ever? A site that users find to be intelligent, interesting, friendly, and funny; a site that sends more people to other websites than YouTube, LinkedIn and Google Plus combined?

Sending people to other sites is what Pinterest does best: in fact, what it is specifically structured to do.

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