The Real Story About Print Sales at Retail

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In a frenzied, media-rich world, it becomes very easy to embrace each new content-delivery system as though it will become the next, and only, big thing. Massive investments? Of course. Proven results? Not so sure. Strong revenue streams? Not yet. Paywalls rather than free content? Still hoping.

Yet print continues as a thriving, profitable business for publishers; so what’s the real story about print sales at retail?

Fact #1: Consumers LOVE print magazines—and value them!

● 84% of U.S.

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