Paste Magazine Acquires Jezebel From G/O Media in All-Cash Deal

Despite brand safety concerns, the publisher believes advertisers will want to reach the Jezebel audience

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The independent music and entertainment publisher Paste Magazine has agreed to acquire the feminist title Jezebel from G/O Media in an all-cash deal, according to Paste editor in chief and president Josh Jackson.

Paste financed the deal without raising outside capital, although the publisher wouldn’t share further financial specifics. Jezebel was not profitable, according to two sources familiar with its finances.

The acquisition comes two weeks after G/O Media, which houses an array of editorial titles including Deadspin, Kotaku and Quartz, announced that it was shutting Jezebel after it failed to find a buyer for the publisher. 

“We came into this because we thought Jezebel was worth saving,” Jackson said.

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