Pandemic Pet Boom Drives Group Nine Media’s Ad Comeback

Ad sales grew 34% in the first quarter of 2021


Feel-good pet-focused Group Nine Media vertical The Dodo is reaping the twin benefits of the pandemic pet boom and advertisers’ loosening budgets.

For the first quarter of 2021, Group Nine Media’s digital direct ad sales grew 34% compared with the same time period the year before. The company didn’t share specific numbers. 

But as ad spend returns, it’s doing so at different rates across sectors. Pet-care ad spend is booming: up more than 150% in the first half of 2021 versus the first half of 2020, and up more than 400% compared with 2019, the publisher said.

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