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The sports media publisher Overtime launched its third franchise Tuesday morning, a product called Overtime Boxing (OTX) that centers on a series of four summertime match cards hosted in its exclusive venue, OTE Arena, featuring male and female boxers.
The new vertical marks the latest offering from Overtime, whose unique business model entails creating standalone sports leagues featuring young athletes, then monetizing them with a blend of branded content and socially native advertising, according to chief revenue officer Rich Calacci.
Its
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