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Lifestyle media company Outside Media, which houses titles including Backpacker, Ski and Climbing, laid off 12% of its workforce Tuesday, according to a memo sent by founder and CEO Robin Thurston.
The layoffs primarily affect roles in content and journalism, and stem largely from slowing consumer appetite and a softening digital ad market, Thurston told employees. The news was first reported by Ari Schneider, a senior writer at Mountain Gazette.
“Rising prices, higher interest rates and continued supply chain disruptions are creating unprecedented pressures that are being felt in every household and company,” Thurston wrote.
“While we are hitting our revised membership goals, the slowdown in consumer spending has affected our events and cut into the double-digit growth in ad sales we enjoyed in the first three quarters of the year.”