Outside Media Bets on Bundles for Subscriber Retention With Its Latest Acquisition

Its first cohort of year-long subscribers have a 95% retention rate


Whether biker, runner, skier or surfer, there has never been a better time to be inside the Outside bundle.

The publisher announced Wednesday morning that it has acquired Pinkbike, a Canadian mountain biking brand that also owns a secondhand marketplace for mountain bikes, a website called Cycling Tips and a mapping service for mountain bikers called Trail Forks. Financial terms of the deal were not disclosed.

The addition marks the latest in a series of acquisitions by Outside, which now comprises 39 outdoor enthusiast brands, ranging from Women’s Running to Rock and Ice magazines.

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