Online Ad Spending to Soar to $42 Billion by 2011
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A new report, released Wednesday by digital marketing and media research firm eMarketer, says that advertisers are on their way to spending $21.4 billion in online ads in 2007, and that this number will climb to $42 billion by 2011.
One noticeable, if not surprising, finding from the report shows that most of the nation’s largest advertisers are shifting increasing amounts of their advertising budgets from traditional media to the Internet. Sixty-nine of Advertising Age’s “100 Leading National Advertisers” allocated a smaller share of their total ad budgets to the four traditional measured media—TV, radio, newspapers and magazines—in 2006 than they did in 2005.
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