Streaming & OTT

One Year in, Rolling Stone’s Twitch Channel Is Averaging 2.6 Million Views per Month

The 5-person team helps the publisher reach younger viewers via the channel

One Year In, Rolling Stone’s Twitch Channel Is Averaging 2.6 Million Views Per Month
Jon Weigell and Charlie Cooper, the hosts of the Rolling Stone Twitch channel, stage a two-hour show five days a week.Kevin Condon for Rolling Stone
Headshot of Mark Stenberg
By Mark Stenberg

March 8, 2022

Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.

One year after launching a dedicated channel on the live-stream platform Twitch, Rolling Stone is seeing its efforts gain traction, proving the platform can serve as an on-ramp for younger audiences and the advertising budgets that chase them.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in

Headshot of Mark Stenberg

Mark Stenberg

Mark Stenberg is Adweek's senior media reporter.

Recommended articles
Related Articles
TMB Notches 110% Revenue Growth and Plans 100 Hires to Fast-Track OTT Ambitions
Streaming & OTT

TMB Notches 110% Revenue Growth and Plans 100 Hires to Fast-Track OTT Ambitionsicon-image

By Mark Stenberg

Grist has grown membership volume and revenue
Media

With an Eye on Reader Revenue, Grist Launches New Products Capitalizing on Today’s Political Climateicon-image

By Mark Stenberg

The Strategist and West Elm team up
Media

The Strategist Is Bringing Its Trademark Recommendation Style to West Elm’s Siteicon-image

By Mark Stenberg

Publishing

Tips From Kyra Media on Conquering TikTokicon-image

By Mark Stenberg

Microlearning
View All

Organize and Leverage Your Measurement Toolbox

Customer Experience Transformation for the C-Suite

Mastering the Art and Science of Subscriber Care

Maximize the Value of First-Party Data for Today and Tomorrow

You Might Like

Why Contextual Targeting Is a Winning Podcast Advertising Strategy

By Molly Mitchell

Want to Reach Gen Z? Make Sure Your Ads Are Legit Good

By Steve Ellis, EVP Ad Sales Strategy & Business Development, Paramount

Are You Advertising With Integrity?

By Connatix

Reach Gen Z and Younger People in the Spaces They Value

By Sarah Iooss, Head of Sales, Americas, Twitch