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On the 'Power of Print' Campaign

Headshot of Bob Sacks
By Bob Sacks

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Once again, into the valley rode the Fortune 500. Once again, into the breach they ride feeling the need to defend the pious honor and value of print. Once again, they completely miss the damn target, this time by a mile, a $90-million mile. I am not saying that as an industry there aren’t things that we should be doing to put a finger in the leaking dam. But the dam still has integrity and is still holding back a vast sum of print revenue and print advertising.

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Headshot of Bob Sacks

Bob Sacks

Bob Sacks (aka BoSacks) is a printing/publishing industry consultant and president of The Precision Media Group (BoSacks.com). He is also the co-founder of the research company Media-Ideas (Media-Ideas.net), and publisher and editor of a daily international e-newsletter, Heard on the Web. Sacks has held posts as director of manufacturing and distribution, senior sales manager (paper), chief of operations, pressman, circulator and almost every other job this industry has to offer.

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