Marketing Innovation

Nostalgic Americans Are Making Tru-Tone Retro Lights an Unlikely Holiday Hit

All the warmth and glow of the Christmases you remember, minus the aroma of smoldering ornaments

Fat-bulbed light sets were the standard until the mid-1960s. Tru-Tone is determined to bring them back.Tru-Tone
By Robert Klara

December 10, 2020

Most everyone who celebrates Christmas has fond memories of holiday time. Maybe it’s baking Christmas cookies or watching It’s a Wonderful Life on TV. Maybe it’s creating greeting cards or sipping eggnog by the fireplace.

Robert Klara

Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.

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